Having many offerings in your portfolio can be a good thing. But in many ways, being a specialist in your field may more truly benefit customers looking for a particular product or service.

Specializing in being a specialist

SWEP specializes in brazed plate heat exchangers in three main ways: products, world-class services and providing superior guidance to customers.

But how important is it really to be a specialist? Does it not limit customers?

Building superintendent Dan Bydén takes care of issues people have at the property where he works in Stockholm.

“To me, being a specialist is really about taking care of my true customers: the people who live here.”

Bydén has lived and worked in the same property for more than 25 years, so he knows just about “everything” about the building.

“I'm confident that there are few people who know more about every corner and passage in this building than I do,” he says.

One stunning example of his specialist expertise is when he found a bracelet on a bus in a city 200 miles away from Stockholm, with initials on it engraved in a very special way. He immediately recognized this way of
writing letters from the way a woman in his property used to sign receipts that he would deal with. When he returned the bracelet to the woman, she had long given up hope of getting it back.

“I could tell anyone: Try to replace me, and you would not have the slightest chance,” he concludes with a huge smile.